WordPress vs WIX, Squarespace etc.

The big question.. Should you use WordPress or a proprietary service like WIX, Squarespace etc?

At first this appears to be a very simple question. However, it really does depend on what you want to do.

Opinions on this vary significantly depending on the experience of the person offering them.

The following opinions are from my experience.

What are the main differences between WordPress and proprietary systems like WIX and Squarespace?

So which one should you use?

Proprietary (WIX, Squarespace Etc):

If you want a website that is:

  • Super easy to get started
  • Cheap (for simple feature set)
  • Won’t change much
  • Will never need extended functionality
  • Is not critical to your business

One of these platforms will be the best solution for you.


If you want a website that is:

  • Fully owned by you
  • Fully customisable
  • Can be moved to another service provider
  • Extendable by add-ons/plugins to do almost anything you want
  • Supportable by a choice of thousands of developers

WordPress is the right solution for you.


In my opinion, I will always favour WordPress, whether it is a simple site or more complex. The fact that you own the website, it can be customised and extended to do almost anything you can think of, you are not locked in to a vendor and there are a lot of people who can support it, makes WordPress the clear winner for me.

Proprietary platforms can be good if you just want something quick and simple. However, they cannot be extended beyond the functions  provided by the vendor and a limited developer network, can only be supported by the vendor and generally start of cheap but can get expensive as you add simple features.